Why and How You Should Empower Your Employees

Why and how you should empower employees Many companies are not hiring to engage the minds and hearts of their workers but merely their hands and feet. I don’t need to emphasize how unhelpful this practice is. As a business manager or leader, ask yourself, do you let your people assume more responsibility when they are able? Do you know when that is, or do you keep telling yourself that they aren’t ready yet? To empower employees is to place reward and consequential decision-making authority in their hands. Continue reading

Productivity hacks for startup CEOs

So you’re a Startup CEO. Our condolences. It’s not easy being tasked with having to build a company from the ground up. Not only that, but you’re doing it in perhaps the harshest startup environment in the world - Africa. Your life must be pretty fun. No? Yeah, we know. Your job description means you have to be pretty hands-on with your business and the workload is massive. To deal with this, the best entrepreneurs figure out tricks that help them manage their time and maximize their efficiency. We’ve compiled some of these hacks and put them into a handy list. Continue reading

How to build the best team for your startup

Startups aren’t built by fairies. They are built by people. Smart, focused and passionate people. It’s foolhardy to focus entirely on your idea or product and neglect your team or treat it as an afterthought. In fact, the more important your idea is, the better the kind of team you have to build. Because there’s no such thing as a slam dunk idea. Continue reading

20 startup pitch decks you should learn from

startup pitch decks samples

Credit: Theheureka

You have a great idea. So what? No matter how awesome your idea is, if you can’t convince people to buy into it, your business is as good as dead in the water. And one of the major people you’ll be selling the idea to is an investor. Say hello to the art of the pitch deck. A pitch deck is a brief presentation (usually based on slides) that provides your audience an overview of your business. When you remember that the audience are most likely investors, and you’re trying to raise either $5,000 or $50 million, it’s possible you get cold feet and scattered brain. Continue reading

What you should look for in a co-founder

Picking a co-founder is as important as finding a suitable spouse. It’s a huge decision that will have long-lasting effects on you and your business. Mess it up and you’ll be visiting the lawyers in a few years. Get it right, well, you’ll be able to take vacations in Seychelles for weeks at a time. Starting a business is hard and running a successful one is even harder. So, cue the “two heads are better than one” quotes. Having someone who’s as invested in the success of your company as you is not only good advice, it’s quickly become standard practice. Continue reading

9 secrets to building a winning team for your startup

  As entrepreneurs, there is just one thing that matters- Winning. And believe it, winning is not going to happen if you don’t build a great team that is fully committed to your vision. To be honest, your team is one of the most important differentiators between success and failure, and though you might be reluctant to employ because you are terrified of hiring the wrong person, eventually you have to take the leap of faith and hire. Continue reading

How to hire your first employees


When building your startup, a chief executive officer (which is you) and a chief technology officer are really all you need.

Hiring any other top-level management staff is a waste of fund. You don’t need a vice president of sales when you are still building out your product. And you don’t need a human resource manager when it’s just you and the CTO working late nights. Continue reading

5 content marketing mistakes you might be making at your startup (and how to fix them)

content-marketing Content marketing works. “Brands relying on inbound marketing save over $14 for every new customer acquired,” says Hubspot. But your story is probably different. Content marketing isn’t giving you as much return on investment as you anticipated. It could be because you are doing any of these five things we outline in this article: Continue reading