Category Archives: Uncategorized

Want to try out a webinar? Here’s what you need to know

For the uninitiated, webinars are online seminars or master classes designed to educate around a clear and concise topic.   Generally around 30-40 minutes, these live events are a fantastic way to demo a product, show off a new feature, offer tips, hacks, or best practices, and perhaps most powerfully: to introduce yourself — your actual self — to customers.   Webinars have unique barriers to entry. Continue reading

Simple tips to build your customer base using Social media

banner2 Customers are the heart of your business. They keep it alive. Unfortunately, they are also the hardest to find and keep. But to dig a little deeper; finding new customers is infinitely more difficult than keeping existing ones.  Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one, according to the Harvard Business Review. Continue reading

7 reasons you need to expand your knowledge as an entrepreneur

When you started out with your business idea, you were armed with a lot of skills, information, zeal, passion and importantly knowledge. All of those things have paid off in the long run which is why your business is doing so fine. So while you are busy trying to keep your business above the blue line, sitting in seminars, reading books or attending courses are the farthest from your mind. If that is the case, you are Wrong! Continue reading

Enter the Global LEAP Off-Grid Refrigeration Competition to win up to $300,000

  Solar-Panel-System The Global LEAP is organizing an Off-Grid Refrigeration Competition for Sub-Saharan Africa that aims to take the process of refrigeration off-the-grid. Off-the-grid energy is a system designed to help people live and function without the support of a remote pre-existing system like an electrical grid. This means that an off-grid refrigerator should be able to run independently of electricity from the normal sources. Continue reading