In our quest to meet a pressing need of providing infrastructure for our communities, we sometimes fail to put the needs of our prospective members first and foremost assuming we know what they want. Thinking you know what they want isn’t always wrong – you just might be right. Sadly, that’s not always the case. In this post, we are referring to coworking spaces, the internet and trying to provide an answer or answers to the question of what coworkers- that is, members of a coworking space- really want. Read on and you will find 2 classic case studies, based on research and experience.