It’s one thing to have your logo designed and to print your first set of business cards. But actively building a successful brand that will turn your users to raving fans? That’s the stuff of legends! A brand is your potential customer’s first interaction with you.
A strong brand reduces your customer acquisition costs and increases your retention rate. At the core, branding starts from a name. It’s the name people will associate with your product. On another level, it is a personality. It’s the entity that your users will interact with when they use your product.
Your brand lives in everyday interactions with your customers. From the images you share to the messages you put up on your website. The content of your marketing materials, as well as your social media posts, demonstrates your brand persona. So what can you do to grow the appeal of your brand without breaking the bank? Here are six tips that can help you do so.
Define Your Brand
Whether your brand is a single person or a whole company such as MTN, you still need to think about the public face your business presents to the world and how you can improve your public interactions. To identify what your brand should represent, you need to provide answers to few questions: what is your core product? What is the product’s primary use case? Who are your main users? What do they value? To what do they relate?
Your brand lives in everyday interactions with your customers. From the images you share to the messages you put up on your website. The content of your marketing materials, as well as your social media posts, demonstrates your brand persona.
Know Your Customers
Your existing customers may skew toward a particular demographic or socioeconomic group. They might share a similar problem, interest or need. Identify their core values. Your brand has to appeal to and connect with these people.
They’re your target audience; the customers you specifically aim to serve. So do your research – learn the needs, habits, and desires of your current and potential customers. Don’t assume what you think your customers think. Find out what they think! Know your customers.
Provide Great Products And Services
Even the likable small business owner is never going to bring clients back unless the product or service they provide meets and exceeds expectations. Some companies stop focusing on building great products and services when they become successful. This is a mistake! Even a strong brand will suffer when it creates average or below average products or services.
Don’t lose sight of your product – keep refining it and making it better. Make sure you always put product first, never the money it brings in.
Aim To Build Long-Term Relationships With Your Customers
Here you need to identify how you reach your customers. How you encourage them to identify with your brand and how you build their loyalty. Don’t promise what you cannot deliver. Create trust with honest branding. Be true to the values that drive you and your business each day. Always ask yourself the simple questions “What do our customers expect from us?” and “What do our customers want from us?”
Speak To Your Customers With A Consistent Tone Of Voice
What you say is important, but don’t forget the way you say it matters. Your brand’s voice is the language and personality you will use to deliver your branding message to your clients. For messaging, reuse key phrases that are your unique selling points. Put your slogan or tagline on everything. Whether in your printed marketing materials or on the web. It’s your brand promise boiled down to a catchy, memorable phrase after all.
Keep Your Visual Identity Professional And Consistent
Branding your business effectively; from creating a logo to designing packaging and graphics, can set you apart from competitors as a quality and respectable business. Use the same color scheme, logo placement, look and feel throughout your brand collaterals. From business cards and logo to your printed marketing materials and signage. In conclusion, whatever your product or service may be, your brand is your key vehicle for selling.
This post was first published on The Starta